(Vía Splash 24/7)
In a revolutionary first for container shipping, Denmark’s Maersk Line has teamed up with Alibaba, China’s online purchasing equivalent to Amazon. Chinese customers will now be able to book space on Maersk ships, a first for the industry and one that potentially removes many freight forwarders as middlemen.
Maersk told Reuters today that it had begun offering the service to Chinese shippers on Alibaba’s OneTouch booking website from December 22.
Acquired by Alibaba in 2010, OneTouch is aimed at small and medium-sized Chinese exporters with online services such as customs clearance and logistics.